The dietary supplement market has developed rapidly in recent years, and exploring the reasons is inseparable from the impact of the epidemic. In the post-epidemic era, health appeals are the driving force behind the development of the dietary supplement market. With the improvement of consumers’ economic level and education level, after meeting basic material needs, they began to seek higher-level consumption. At this time, the cost of consumer education is also rapidly decreasing, which is why developed countries’ dietary supplements are readily available in supermarkets and retail stores.
Faced with economic growth, people began to pay more attention to health after meeting basic material needs. According to Maslow’s hierarchy of needs, with the improvement of material living conditions, after ensuring basic physiological needs, people have a higher pursuit of high-quality and healthy life. Dietary supplements are optional consumer goods based on a relatively economical level.
The consumption trend of dietary supplements mainly has three aspects: rejuvenation, segmentation, and science. The first is for consumer groups, from the elderly to the whole age group. In the past, the consumer groups were mainly the elderly, and most of them used nourishing health products instead of drugs. Nowadays, young women’s skincare and menstrual regulation, pregnant women and mothers to prevent pregnancy hyperglycemia and supplement nutrition, young white-collar workers to relieve work anxiety and help sleep, middle-aged men to protect liver, adolescents and children’s intellectual development, enhance immunity, etc., are all expected to pass health care products. To carry out preventive needs, the consumer group of dietary supplements is developing towards a younger age.
The second aspect is consumer demand, from basic functions to more subdivisions and diversification. Consumers around the world are not only satisfied with the functions of dietary supplements such as vitamins, protein powder, and other basic functions but also hope to regulate health problems in a targeted manner. According to CBN Data, products targeting immune regulation, sleep improvement, and bone nutrition have the highest growth rate, while products such as gastrointestinal nutrition, oral beauty, and sports nutrition are the preferences of most young people. In terms of product positioning, referring to developed countries such as the Japanese market, the demand for healthcare products is accurately mined to the age range, gender, occupation, physiological characteristics, etc.
The last aspect is the concept of consumption. People’s cognition of health products is more scientific and rational. With the expansion of access to information and the improvement of education, a new generation of consumers has accepted a more mature concept of dietary supplements, pays more attention to science and professionalism, and pays more attention to raw materials and efficacy when choosing health products. The crisis of trust caused by early exaggerated propaganda was gradually lifted, and misunderstandings about dietary supplements were corrected. The essence is dietary supplements rather than “additives”, etc., and the consumption of dietary supplements is more rational.
Based on the status of the dietary supplement market described above, we believe that now is a good time to enter the dietary supplement category. Therefore, our product research and development department has recently launched 20 dietary supplement products. Each product is carefully researched and developed by our professional team. Let’s take a look at it together.
- Sleep aid tablets (theanine): The main ingredient is L-theanine, etc. Main effect: Inhibit nerve excitation and improve sleep quality.Applicable people: Special recommendation: people who cannot enter deep sleep due to nervous excitement.
- Sleep aid tablets (aminobutyric acid): the main component is gamma-aminobutyric acid, etc. Main effect: Inhibit nerve excitation and improve sleep quality. Applicable people: Special recommendation: people who cannot enter deep sleep due to nervous excitement.
- High-concentration bilberry tablets: the main ingredient is a bilberry fruit extract. Key Benefits: Supports and protects eye health. Applicable people: adults.
- Milk thistle liver protection tablets: The main ingredients are milk thistle, artichoke extract, and curcumin. Main effect: Relieve liver burden and support liver health. Applicable people: people who stay up late for a long time, drink alcohol, lack energy, and have liver discomfort
- Glucosamine Chondroitin Sulfate Tablets: The main components are glucosamine sulfate and chondroitin sulfate. Main effect: Improve joint pain/swelling Applicable people: Adults.
- L-Carnitine Tablets: The main ingredient is L-carnitine tartaric acid. Main benefits: weight loss, fitness support, exercise recovery. Applicable people: adults.
- Multivitamin and mineral effervescent tablets: The main components are 9 kinds of vitamins and 3 kinds of trace elements. Main effect: balanced nutrition. Users: Children over 12 years old, adults.
- Electrolyte effervescent tablet: The main components are electrolyte 37%, sodium, calcium, magnesium, potassium, and vitamin B. Main effect: maintain the body’s electrolyte balance. Applicable people: adults over 18 years old and under 60 years old.
- Vitamin C effervescent tablets: the main ingredient is vitamin C, and the auxiliary materials are sodium bicarbonate, sorbitol, DL-malic acid, etc. The main effect: Supports protective health and relieves common seasonal discomfort symptoms. Applicable people: adults.
- Children’s vitamin D + calcium chewable tablets: the main success is calcium carbonate and vitamin D3. Main effect: supplement calcium, and promote calcium absorption. Applicable people: Children aged 2-13 years old.
- Iron Supplement Tablets: The main ingredients are iron, vitamin C, vitamin B6, carotene, and organic spirulina cell powder. Main benefits: Helps adjust iron deficiencies in the diet. Applicable people: adults.
- Men’s Multivitamin & Mineral: the main components are calcium, iron, zinc, selenium, and vitamin B. Main effect: supplement a variety of vitamins and minerals. Applicable crowd: adult men.
- Protective skin care and armor tablets: The main ingredients are biotin, iron, zinc, vitamin C, a standardized milk thistle extract, etc. Main effect: Support skin elasticity, glossy hair texture, and enhance nail strength. Applicable people: adults.
- Soy Lecithin Tablets: The main components are lecithin (derived from soybean), sorbitol, etc. The main effect: strengthens the brain and improves intelligence, protects the liver, and promotes fat metabolism. Applicable people: adults.
- Lutein eye protection tablets: The main components are lutein and zeaxanthin. Key Benefits: Supports macular health and helps reduce free radicals in the body. Applicable people: children and adolescents, adults.
- DHA Omega 3 Milk Tablets: The main ingredients are DHA&EPA powder, whole milk powder, etc. Main effect: Puzzle brain. Applicable people: Children aged 2-12 years old.
- Collagen chewable tablet: The main ingredients are collagen peptide, resistant dextrin, bird’s nest acid (N-acetylneuraminic acid), hyaluronic acid (sodium hyaluronate), vitamin C, vitamin E, etc. Main effect: soft and smooth skin, healthy and beautiful. Applicable crowd: Ladies.
- Vitamin B Tablets: the main ingredients are thiamine hydrochloride, riboflavin, pyridoxine hydrochloride, cyanocobalamin B12, niacinamide, folic acid, D-biotin, D-calcium pantothenate, etc. Main effect: supplement a variety of B vitamins. Applicable people: adults.
- Zinc and Selenium Chewable Tablets (Grape Flavor): The main ingredients are zinc citrate, sodium selenite, etc. Main effect: supplement zinc, and selenium. Suitable crowd: adults who need to supplement zinc and selenium.
- Iron Vitamin E Chewable Tablets (Grapefruit Flavor): The main ingredients are iron pyrophosphate, vitamin E powder, etc. Main effect: supplement iron, and vitamin E. Suitable crowd: Adults who need to supplement iron and vitamin E.
The above are our latest 20 dietary supplement products, each of which is good for health, adapts to the concept of consumers’ pursuit of a healthy life, and meets the needs of the market. If you are interested in any one or more of the above dietary supplements, please feel free to contact us! We can also develop other formulas for you and provide OEM services.
Post time: Oct-21-2022
